All work

Case · SV Studios · 2026

Kristal Elma 2026

Four campaigns awarded at the 38th Kristal Elma. The campaigns are SV Studios'; I made the case and presentation films the jury saw.

38th Kristal Elma · regional competition · 2026

  1. Kristal ElmaThe ForgetfulRadio · SammyVit
  2. Kristal ElmaThe Shaking BillboardOut of Home · Espark AVM
  3. Silver AppleOpen-Air CinemaOut of Home · Espark AVM
  4. Bronze AppleCostly ConsequencesIntegrated Campaign · Varan Sigorta
Cuts from the case films: people opening the curtain, the popcorn box, the price tag on the shelfSilent cuts
Agency
SV Studios
Advertisers
SammyVit · Espark AVM · Varan Sigorta
Year
2026
My part
Case and presentation films
Tools
After Effects · Premiere Pro · Photoshop · Higgsfield

01The job

Two minutes to make the case.

Whether a campaign wins depends on the jury getting it in two minutes. At SV Studios I built those two minutes for four campaigns. The ideas, the posters and the execution belong to the agency team and the brands; the films are my work. Every film runs in the same order: the challenge, the idea, the street, and the numbers last.

  • 4

    awards

    2 Kristal · 1 Silver · 1 Bronze

  • 3

    advertisers

    SammyVit · Espark AVM · Varan Sigorta

  • 2 min

    one case film

    Each film runs about two minutes

  • 1

    Platinum

    MarCom Awards · The Shaking Billboard

0104Awarded work

Kristal ElmaRadio

The Forgetful

The Forgetful

A radio piece: mid-bulletin the host loses the word and SammyVit steps in. Listen to the spot first; the presentation film the jury saw is right below it.

CreditsKristal Elma · Radio · SV Studios for SammyVit · My part: the presentation filmFull credits
Award
Kristal Elma · regional competition, Radio
Entry title
Unutanlar - Kültür Sanat
Advertiser
ST Kimya ve İlaç A.Ş.
Campaign
Idea, script and production: the SV Studios team
My part
The presentation film for the jury

SammyVitSV StudiosKristal Elma

Radio spot

The forgotten wordSammyVit steps in

Both recordings come from Kristal Elma's official archive. The air check is cut to this spot only.

The Forgetful · presentation film

  1. 01Challenge

    Collagen supplements look alike. SammyVit stood apart with B12 support for memory.

  2. 02Idea

    A moment everyone knows: a word you use every day will not come when you need it.

  3. 03Campaign

    The spots were made not as ads but in the voice and jingle of the weather and culture bulletins. The host paused; SammyVit's reminder stepped in.

  4. 04Result

    It sounded like a slip inside the broadcast, not an ad. According to the case board, social and website visits went up.

0204Awarded work

Kristal ElmaOut of Home

The Shaking Billboard

The Shaking Billboard

A real rally car was mounted on the billboard in front of Espark AVM; when someone walked past, it shook, revved and flashed its lights. The film below is the case film the jury saw.

CreditsKristal Elma · Out of Home · SV Studios for Espark AVM · My part: the case filmFull credits
Award
Kristal Elma · regional competition, Out of Home (OOH)
Entry title
Titreyen Billboard
Brand and advertiser
Espark AVM (managed by ECE Türkiye)
Campaign
Idea, installation and execution: the SV Studios team and Espark AVM
My part
The case film for the jury
Also
MarCom Awards Platinum (according to the case board)

Espark AVMSV StudiosKristal Elma

The Shaking Billboard · case film

  1. 01Idea

    Espark AVM sponsored the Esok Rally 2025, but it wanted more than backing a race: it wanted to bring a real experience to the city.

  2. 02Invitation

    The "No limits, the road is yours" billboard became the invitation to the VR rally simulator inside.

  3. 03Reach

    Local creators carried the experience online; the campaign started on the street and carried on inside.

  • 350K

    impressions

    average, 7 days

  • 1,784

    participants

  • +40%

    profile visits

  • +18%

    followers

650K+ reach · 320K views · 45K engagements. Source: the case board. The work also took Platinum at the MarCom Awards.

0304Awarded work

Silver AppleOut of Home

Open-Air Cinema

Open-Air Cinema

The cinema was announced with a curtain: a red stage curtain covered the billboard. Whoever drew it back found the cinema opening in June. In the second stage, bus stops turned into popcorn boxes: "Bring your box, the popcorn is on us for the whole film."

CreditsSilver Apple · Out of Home · SV Studios for Espark AVM · My part: the case films, the Higgsfield shotsFull credits
Award
Silver Apple · regional competition, Out of Home (OOH)
Entry title
Açık Hava Sineması - Perde
Brand and advertiser
Espark AVM (managed by ECE Türkiye)
Campaign
Idea, curtain and popcorn-box design, execution: the SV Studios team
My part
Three case films (The Curtain, The popcorn box, Both stages); the Higgsfield shots in the popcorn-box film

Espark AVMSV StudiosKristal Elma

Curtain closed
Curtain open
Draw the curtain yourself: drag the handle or use the arrow keys. The billboard on the street; campaign and design by SV Studios.
The Curtain · case film

The Higgsfield shotsSilent loop

I generated the product and night-cinema shots in the popcorn-box film with Higgsfield.

  • 400K+

    views

  • 270K+

    reach

  • 16K+

    shares

  • 90%+

    new users reached

22K+ engagements. The popcorn-box stage alone: 63K+ views, 2.4K+ shares. Source: the closing screens of the case films.

From the street and the campaignCampaign and design: SV Studios

0404Awarded work

Bronze AppleIntegrated Campaign

Costly Consequences

Costly Consequences

For pet insurance, everyday objects at home got a price tag. The price was not the object's but the vet bill that came after. The campaign spoke the language of a discount flyer: shelf tags, posters, a brochure.

CreditsBronze Apple · Integrated Campaign · SV Studios for Varan Sigorta · My part: the case filmFull credits
Award
Bronze Apple · regional competition, Integrated Campaign
Entry title
Pahalı Sonuçlar
Advertiser
Varan Sigorta Aracılık Hiz. Ltd. Şti.
Campaign
Idea, posters, shelf tags, brochure and execution: the SV Studios team
My part
The case film for the jury
On this page
The three outdoor posters are rebuilt live; the objects are cut from the posters themselves.

Varan SigortaSV StudiosKristal Elma

Köpeğinizin boğazına kaçanYün Çorap

Wool sock

129₺27.350₺

Evcil hayvan sigortası yaptırın,
sonuçları pahalıya mal olmasın.

  • Stuck on your cat's headCeramic vase₺759₺33,900
  • Chewed by your dogPower strip₺279₺28,650

The campaign's three outdoor posters, live here: the objects are cut from the posters themselves, the tag and the type are live. Press one of the first three tags to change the poster. Campaign and design: SV Studios. Prices from the campaign brochure.

Costly Consequences · case film

From the shelf and the brochureCampaign and design: SV Studios

06Credits

Credits.

Credits

Advertisers
SammyVit · Espark AVM (managed by ECE Türkiye) · Varan Sigorta
Competition
38th Kristal Elma, regional competition, 2026
My part
The case and presentation films; the Higgsfield shots in the popcorn-box film
Kristal Elma archiveSV Studios