Motion and sound.
How the logo moves and how it sounds: the live animation, the sound crew and the brand music.
10Motion
Motion.
The logo opens from a single piece; each piece slides out of its neighbour into place. Quick to start, soft to land.
Press the triangle: the animation opens out of it, with soft sound.
Not a video: it runs live in your browser.
11Sound
The sound crew.
Interface and motion sounds, made in the studio. Sound is off on the site; here it plays when you press. Press one, or play them all in turn.
12Music
The music crew.
The brand's own music, in D major: waiting, titles, beds and reels. The loops are seamless; everything fades in and out softly.